Today I was browsing the makeup aisles of Target, as you do, and found the new Maybelline The Brights palette! I’m not sure how long this has been out, I haven’t seen it anywhere else and Target only had two but they were misplaced and there was no display for them.

The packaging is consistent with The Nudes palette and The Smokes palette.

I had a spot of trouble photographing the eye shadows in the pan true to color. In the photo directly above, the deepest purple (the bottom row far left) is more of a true purple and less blue, the light blue (second from the right on the bottom row) is a tad lighter and the bright blue second from the left on the bottom row is not quite as bright as in the photo.

There are no true matte shades in this palette. The deep purple and the black are almost matte but they do have a very faint sparkle running through them that just gives them a slight glow once applied. The rest of the shades are satin or have a slight shimmer. None of them have chunks of glitter.

All swatches were done with three swirls of my finger in the pan and a single swipe to achieve the swatches shown.

The texture of all of the shadows is quite smooth to the touch. The product is packed quite densely into the pan so these are harder shadows than, say, the Lorac Pro shadows or Wet n’ Wild shadows.

As you can see in the swatches, these eye shadows are not incredibly pigmented. Obviously this is going to be a negative mark against them for some people but I have to say, I kind of like the overall effect of these eye shadows, they remind me of a watercolor painting. They aren’t particularly build-able so to some extent, the swatches above are basically what you’re going to get on application. They apply with more opacity if a sponge tip applicator is used as opposed to a brush but I was not able to get truly bright colors in the short amount of time that I’ve been able to play with this palette.

The quality and consistency of this palette seems consistent with the other Maybelline eye shadow quads or singles.

Obviously this palette is not going to be for everyone. If you’re looking for bright intense colors, you’re going to have a bad time. If you’re looking for pretty washes of colors that are very wearable, this is nice little palette.

I purchased this palette for around $10.00 but obviously that price may differ depending on where you purchase this.

Have you seen this in stores yet? Have you tried it?